Founded in Geneva in 1805, Pictet is one of Switzerland’s largest private banks with over $268 Billion under management. Pictet has focused on managing the wealth of private and institutional investors. It does not engage in any form of investment banking, nor does it issue any commercial paper,mortgage,or unsecured loans. Pictet drew in 15 billion Swiss francs ($16.2 billion) of net new money in 2011 as it ducked the effects of a U.S. tax probe that has embroiled listed rivals Credit Suisse and Julius Baer and broke up smaller rival Wegelin.
“We are known as a conservative bank. When there is disruption elsewhere we tend to see inflows,” said Pictet spokesman Simon Roth.
Below is a video of Pictet’s strategy going forward in 2012: